BellwetherHoldings · Jersey

Food & drink

Bought several times a week, at a price the customer stopped questioning years ago.

Category Listed equityHoldings 3Group 2 of 12

In short

Bellwether Holdings holds three listed food and drink businesses: McDonald's, Starbucks and Asahi Group Holdings. Each is bought by the same customer several times a week, which is the reason for holding them — purchase frequency produces both stable cash generation and unusually fast feedback on pricing.

McDonald's

MCD

Fundamentally a property and franchising business wearing a restaurant's uniform.

NYSE

Starbucks

SBUX

A daily habit with pricing power, sold to the same people several mornings a week.

Nasdaq

Asahi Group Holdings

2502

Japanese brewing and soft drinks, with Peroni, Grolsch and Pilsner Urquell providing European reach.

Tokyo
Food & drink — holdings at a glance
HoldingTickerVenueLatest price52-week high52-week low
McDonald'sMCDNYSE
StarbucksSBUXNasdaq
Asahi Group Holdings2502Tokyo

Prices are delayed and indicative, last refreshed on load. They are shown for identification only and are not a valuation of the company's position.

Why this group is held

Frequency is the asset here. A business that sees the same customer twice a week learns faster than one that sees them twice a year.

Frequently asked questions

Which food and drink companies does Bellwether Holdings own?

Three: McDonald's on the NYSE, Starbucks on Nasdaq, and Asahi Group Holdings on the Tokyo Stock Exchange under ticker 2502.

Why is McDonald's described as a property business?

Because most of its restaurants are franchised, and McDonald's owns or leases the underlying sites. A large share of its revenue is rent and royalty income from franchisees rather than money taken over a counter.

What does Asahi add that the US holdings do not?

Yen exposure and European brands. Asahi is a Japanese brewer and soft drinks group, and it owns Peroni, Grolsch and Pilsner Urquell, so the holding is both a Tokyo listing and a European beverage business.

Why does purchase frequency matter?

A business seeing the same customer twice a week finds out within days whether a price increase or a menu change has worked. A business seeing them twice a year waits months. Faster feedback means fewer expensive mistakes.